Eagers Automotive

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Ford store pop up providing a new way to purchase this christmas

Ford New Zealand and AHG dealership, John Andrew Ford joined forces this month to launch an exciting new initiative in an Auckland shopping mall.

The Ford Pop Up store opened its doors to public at 9am on Wednesday 30th October with an array of Ford’s most popular vehicles on display, including the popular and people-pleasing Ford Mustang RTR.

The Ford Pop Up store represents a new way for Kiwi’s to purchase their next vehicle as it is located in The Grove Dining District of New Zealand’s largest shopping mall; Sylvia Park. It offers customers an opportunity to shop for their next Ford vehicle while completing their shopping.

With the shopping centre expecting to see significant increases in visitor numbers in the lead up to Christmas, the opportunity to increase Ford’s brand presence was undeniable.

During the opening of the store, dealer principal Phil Saunders commented “the one thing that customers can’t buy is time, so the ability to offer customers a convenient way to purchase their next vehicle was of upmost importance for this store”.

This has been achieved with facilities to purchase direct from the team at the Ford Pop Up store, making the purchasing process easy with test drives available straight from the shopping mall car park.

The John Andrew Ford team will be at Sylvia Park in The Ford Store Pop-Up until the end of January 2020 and are the only Ford dealer in New Zealand retailing from the store.

The team, led by store manager and assistant Ford sales manager of John Andrew Ford, Xing Yu, have set themselves a robust target to achieve over the next 10 weeks. And great news they are well on their way, having just sold eight vehicles during the recent 3-day AHG Christmas has come early vehicle sale.

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